Creator Partnership Onboarding Framework - MUSES

1. ROLE OVERVIEW

Muses serve as the public-facing image of Y3K BRAND LIMITED. They are models, influencers, and cultural connectors who visually embody and promote the brand’s identity through content, campaigns, and appearances. Muses are selected for their distinct aesthetic alignment with the brand and their ability to translate its message into culture.


2. PARTNER RESPONSIBILITIES

As a Muse, you are expected to:

  • Represent Y3K by wearing and promoting product drops through organic content.

  • Tag and mention Y3K BRAND LIMITED in all related content across TikTok and/or Instagram.

  • Align visually with the brand’s cinematic and elevated streetwear identity.
    Participate in scheduled brand campaigns and concept-driven shoots.

  • Maintain a consistent and authentic presence that reflects Y3K’s tone.

  • Attend group growth sessions or brand events when invited.

  • Contribute positively to the creative and collaborative spirit of the Muse network.

3. BRAND RESPONSIBILITIES

Y3K BRAND LIMITED commits to:

  • Providing Muses with exclusive early access to unreleased collections and products.

  • Offering paid opportunities for select shoots, videos, or brand activations, based on scope and campaign scale.

  • Delivering professionally produced content that may be used by Muses for personal portfolios.

  • Facilitating growth sessions led by the Marketing Director to support audience growth and content alignment.

  • Including Muses in key brand events, launch parties, and networking opportunities with stylists, editors, and creatives.

  • Highlighting top-performing Muses through programs such as “Muse of the Month,” which may include paid or travel-based incentives.

4. ELIGIBILITY REQUIREMENTS

To qualify and remain in the Muse Program, candidates must:

  • Have a distinct visual identity that fits Y3K’s aesthetic direction.

  • Maintain an active TikTok or Instagram presence with a minimum of 5,000 followers and healthy engagement rates.

  • Be confident on camera and able to perform across video and photography formats.

  • Be available for content days, drops, or campaign shoots as scheduled.

  • Demonstrate alignment with the brand’s values and maintain a collaborative, respectful presence.

5. PARTNERSHIP BENEFITS

As a Muse, you will receive:

  • Free product and priority access to Y3K drops.

  • Paid compensation for eligible campaigns, subject to project scope and performance.

  • Portfolio development through high-quality brand content.

  • Group mentorship sessions focused on growth and personal branding.

  • Invitations to exclusive brand events and networking activations.

  • Recognition within the Muse program and eligibility for additional performance-based bonuses.

6. COMMITMENT TERMS

By accepting a position in the Muse Program, the undersigned acknowledges:

  • Full understanding of the responsibilities and expectations outlined above.

  • Commitment to maintain alignment with the brand identity and collaborative culture.

  • Participation is voluntary and can be discontinued by either party upon written notice.

  • Compensation is project-based and dependent on campaign involvement, performance, or negotiated terms.

  • This agreement is non-binding and not an offer of employment.